Factors Affecting Knowledge Sharing Using Virtual Platforms – a Validation

Knowledge sharing is an important initiative in creating competitive advantage. As an important tool in the successful implementation of Knowledge Management (KM), sharing knowledge is seen to be the most important practice and resource which organization possesses. Various organizations have developed strategies to ensure that KM is successful by embedding knowledge sharing practices in their routine work processes. Nowadays, people have been using virtual platforms and web-based technologies, such as Internet, Intranet, blogs, social media, and other online technology, for sharing knowledge and information. The purpose of this study is to evaluate factors that can inculcate knowledge sharing behavior using the virtual platforms. Therefore, this study will adopt Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the key factors on this sharing behavior. The UTAUT model adopted in this paper is empirically tested on a sample of 510respondents, and significant relationships among these constructs were found.